The title Search Engine Marketing (SEM) as defined by wikipedia is a "set of intenet marketing that seeks to promote websites by increasing their visibility in Search Engine Result Pages (SERP'S) through the use of paid placcement,Contextual advertising and paid inclision. SEO optimizes website contents to achieve a higher ranking in search engine/results.
SEM is the wider discipline that incorporates SEO.SEM includes both paid search results (ADWORDS) and Organic Search Results (SEO).SEM uses adwords,PayPerClick (Particularly beneficial for local providers as it enables potentials consumers to contact an company direct with one click).Article Submission,advertising and marking sure SEO has been done.
A keyword has or keyword analysis is performed for both SEO and SEM but not necessory at the same time.
SEM and SEO both need to be monitered and updated frequently to reflect envolving best practices.
In some contexts,the term SEM is used exclusively to man "Pay Per Click advertising" particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition such usage excludes the wider search marketing community that engaged in other form of SEM such as Search Engine Optimization and Search Retargeting.
SEM is the wider discipline that incorporates SEO.SEM includes both paid search results (ADWORDS) and Organic Search Results (SEO).SEM uses adwords,PayPerClick (Particularly beneficial for local providers as it enables potentials consumers to contact an company direct with one click).Article Submission,advertising and marking sure SEO has been done.
A keyword has or keyword analysis is performed for both SEO and SEM but not necessory at the same time.
SEM and SEO both need to be monitered and updated frequently to reflect envolving best practices.
In some contexts,the term SEM is used exclusively to man "Pay Per Click advertising" particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition such usage excludes the wider search marketing community that engaged in other form of SEM such as Search Engine Optimization and Search Retargeting.
